Privacy Policy

 

Privacy Policy

Last updated: 19/09/2025

This Privacy Policy explains how Blondies Bakes (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website https://www.blondiesbakes.co.uk (the “Site”).

We are the data controller for your personal information under applicable law, including the UK GDPR and Data Protection Act 2018.

Who we are & how to contact us

If you are not satisfied with our response, you can complain to the ICO: ico.org.uk (UK).

Information we collect

We collect the following categories of data:

  • Identity & Contact: name, email, phone number, billing/shipping address.

  • Order Details: products purchased, customisation notes, gift messages.

  • Payment: payment method details (processed by our payment provider; we do not store full card numbers).

  • Account Data: login details, saved addresses, order history.

  • Marketing Preferences: newsletter opt-in, SMS consent.

  • Communications: messages you send us (email, form submissions, social).

  • Technical & Usage: IP address, device type, browser, pages viewed, time on site, referral source, approximate location, cookies and similar technologies.

  • UGC/Reviews: product ratings, review content, photos you submit.

How we collect it

  • Directly from you when you browse, create an account, place an order, contact us, or subscribe to marketing.

  • Automatically via cookies, pixels, and similar tools when you use the Site.

  • From third parties (e.g., Shopify platform services, payment providers, delivery carriers, analytics/advertising partners).

Why we use your information (legal bases)

We process your data for:

  • To provide our services: process orders, take payment, arrange delivery, provide support (Contract).

  • Account & customer service: manage your account, respond to queries (Contract/Legitimate Interests).

  • Personalisation & improvements: improve site performance, troubleshoot, analytics (Legitimate Interests).

  • Marketing: send newsletters, offers, and updates where you have consented (you can unsubscribe anytime) (Consent/Legitimate Interests).

  • Fraud prevention & security: protect our Site and business (Legitimate Interests/Legal Obligation).

  • Legal/Tax compliance: maintain records, comply with requests (Legal Obligation).

Sharing your information

We share information with trusted providers to run our business:

  • Shopify (store platform & hosting).

  • Payment processors (e.g., Shopify Payments, PayPal, etc.).

  • Delivery & fulfilment (e.g., Royal Mail).

  • Email/SMS marketing & CRM (e.g., Klaviyo/Mailchimp).

  • Analytics & advertising (e.g., Google Analytics, Meta Pixel) if used.

  • Professional services (IT support, accountants, legal).

  • Authorities where required by law or to protect our rights.

We do not sell your personal information.

International transfers

Some partners may process data outside the UK/EEA. Where this happens, we use appropriate safeguards (e.g., Standard Contractual Clauses) to protect your information.

Retention

We keep your data only as long as necessary for the purposes above:

  • Orders & invoices: up to 6 years (legal/tax).

  • Accounts: for as long as your account is active; inactive accounts may be deleted after [24 months].

  • Marketing: until you unsubscribe or we delete inactive subscribers after [24 months].

  • Support messages: typically [24 months], unless needed longer for disputes/compliance.

Your rights (UK/EU)

You have the right to:

  • Access your data and receive a copy

  • Correct inaccurate data

  • Delete your data (where applicable)

  • Restrict or object to processing

  • Data portability

  • Withdraw consent (for consent-based processing)

To exercise your rights, email us at hello@blondiesbakes.co.uk. You also have the right to complain to the ICO.

Marketing

We only send email marketing with your consent or where allowed by law. You can opt out at any time:

Cookies

We use cookies and similar technologies to run the Site, remember your preferences, improve performance, and measure marketing.

Types of cookies we use:

  • Essential: required for the site and checkout to function.

  • Performance/Analytics: help us understand site usage.

  • Marketing: measure ads and personalise content.

Manage cookies via our cookie banner and/or your browser settings. Blocking some cookies may impact site functionality.

Children

Our Site is not intended for children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect data from children. If you believe a child has provided data, contact us to delete it.

Security

We use administrative, technical, and physical safeguards appropriate to the risk, including HTTPS encryption and access controls. No method of transmission is 100% secure.

Third-party links

Our Site may link to other websites. We are not responsible for their privacy practices—please review their policies.

Automated decisions

We do not make decisions producing legal or similarly significant effects solely by automated means. Basic fraud screening and order-risk checks may occur.

Changes to this policy

We may update this policy from time to time. We’ll post the new version with an updated “Last updated” date.

Contact us

Questions about this policy or your data?
Email: hello@blondiesbakes.co.uk
Address: Peterborough, England, PE2 8DR, UK